Meet Our Associates


Brad Lantz

Brad has spent most of his life working with business owners and professionals in a wide variety of disciplines and organizations. During this time he developed the Absolute Advocates system that is widely known for its innovative, customer-driven, results-oriented approach to helping leaders build sustainable customer-focused business models.

He has developed and managed a array of long-term and short-term plans and projects with a lengthy list of clients from Fortune 500 companies to start-ups, private businesses, nonprofits and advertising agencies. Brad has extensive experience in the financial services, manufacturing, equipment and services industries.

Greg Rye

Greg is a well connected, passionate servant leader who is very involved in his community and growing businesses.

Greg Rye is currently the Founder and President of Select Ride, LLC and Owner and CEO of R & R Business Development.  He is the former Owner of Arnold & Rye Printing Inc. (1988-2005).

He was a double major in Criminal Justice and Political Science at University of Minnesota from 1977-1982.

He has been active in the Twin Cities business community for over 35 years, including Board roles with the TwinWest Chamber of Commerce, the Wayzata Chamber of Commerce, Wayzata Rotary, and numerous non-profit organizations. Greg has worked in the U.S. Senate, House of Representatives, MN State Senate, MN State House, and was an elected official for 21 years with the City of Wayzata and the Wayzata Public Schools. He recently served on the Board of Anchor Bank and is now serving on the board of Voyager Bank, the Minnesota Police Chief’s Foundation Board and the FBI Citizen’s Academy Board. He and his wife, Lisa, and son, Michael, live in Wayzata, MN