Brad has spent most of his life working with business owners and professionals in a wide variety of disciplines and organizations. During this time he developed the Absolute Advocates system that is widely known for its innovative, customer-driven, results-oriented approach to helping leaders build sustainable customer-focused business models.
He has developed and managed a array of long-term and short-term plans and projects with a lengthy list of clients from Fortune 500 companies to start-ups, private businesses, nonprofits and advertising agencies. Brad has extensive experience in the financial services, manufacturing, equipment and services industries.
He has a passion for helping organizations grow by going beyond customer satisfaction to Absolute Advocates. He is author of the book You Don’t Know What You Don’t Know and a graduate of the University of Illinois in Business Administration and is Series 7 and 66 licensed.
Brad is married to Jane and lives in Shakopee; he and Jane have a son, a daughter Cate and three grandchildren. He enjoys golf, reading and helping businesses grow.
Brad Lantz, Inner Circle Twin Cities